AdJourney

Nokia Lumia attacks!!! Trying to make irrelevant iPhone and...

Mon, 29 Apr 2013 22:19:03 -0400

Nokia Lumia attacks!!! Trying to make irrelevant iPhone and Samsung’s Galaxy phones stating that Lumia is the best smartphone in the market without fighting.

Renault Clio Va Va Boom

Mon, 01 Apr 2013 16:04:46 -0400

Renault Clio Va Va Boom:

Simply amazing brand experience campaign!

Behind the Scenes - Creating American Airlines New Look, Logo and Livery

Thu, 17 Jan 2013 18:09:08 -0500

See on Scoop.it - AdJourney - Marketing & Advertising Journey

Rebranding is never an easy process. Giving the right visual identity to a brand, communicating its values and heritage is challenging. Learn more about the process behind redefining an American icon. http://www.aa.com/newamerican
See on youtu.be

Creative copywriting!

Wed, 26 Sep 2012 23:43:07 -0400

Creative copywriting!

Interesting Listerine campaign to encourage product trial! -...

Tue, 31 Jul 2012 12:13:09 -0400

Interesting Listerine campaign to encourage product trial! - Take a look

This seems to be a direct message against Subway. The Sub...

Wed, 25 Jul 2012 02:32:58 -0400

This seems to be a direct message against Subway. The Sub company has a particular communication for their products that states which product is “healthy”, meaning that has 400 calories or less and has acceptable cholesterol and fat levels according to the American Heart Association.

Interesting way to compete … but, would you ever think McDonald’s would be healthy? - Brand positioning is strong.

Why Millennials Don't Want To Buy Stuff

Mon, 16 Jul 2012 14:25:43 -0400

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The concept of shopping has shifted from owning stuff to buying into new ideas.

Buying isn’t only about owning things. Millennials seem to buy for different reasons. How should should brands communicate with this audience?
See on fastcompany.com

Should Your Business Be on Pinterest? Find Out [INFOGRAPHIC]

Mon, 02 Jul 2012 12:25:16 -0400

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By now you’ve probably heard plenty about Pinterest — the new social media platform that acts like a virtual pinboard. Should your business be on it?

See on blog.intuit.com

Search Engine Marketing could be really effective, and working...

Tue, 26 Jun 2012 16:57:28 -0400

Search Engine Marketing could be really effective, and working with Google for it is amazing. You can get people to see your brand even if you’re competing with Google itself! - Look at it! (actual screenshot in my GMail account!)

adsbyad: Gold’s Gym

Fri, 15 Jun 2012 13:47:38 -0400

adsbyad:

Gold’s Gym

adsbyad: For some this is indoor advertisingSupport homeless...

Fri, 15 Jun 2012 13:45:04 -0400

adsbyad:

For some this is indoor advertising
Support homeless people

Microsoft reveals NUAds, taking advantage of KINECT, it allows...

Fri, 15 Jun 2012 13:20:55 -0400

Microsoft reveals NUAds, taking advantage of KINECT, it allows ads to be interactive according to body gestures (and even your mood!)

If you think about a major attribute on Volvo, you’re likely to...

Thu, 14 Jun 2012 04:47:15 -0400

If you think about a major attribute on Volvo, you’re likely to say “security”. What you probably don’t know is that Volvo has more than 60 innovations that were later adopted by major brands as Mercedes Benz, BMW, Audi, etc.

This interesting campaign takes advantage of it and shows how all those inventions to leverage Volvo’s positioning as an innovative brand.

Interesting Campaign: Hyundai Names National Fuel-Efficiency Month

Wed, 06 Jun 2012 13:11:44 -0400

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As an interesting campaign, Hyundai, based on its “most fuel-efficient car company status” proffered by the EPA, has launched the Fuel Efficiency Month on June 5th (World Environmental Day). By the way, it’s not only about selling Hyundai cars but about educating people on fuel-efficiency tips. The campaign is targeted mainly to Gen Xers and early baby boomers.

See on mediapost.com

Facebook Plans To End The 'No Kids Under 13' Farce - Forbes

Tue, 05 Jun 2012 02:15:05 -0400

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Watch out, Facebookers. The preschoolers are coming.
See on forbes.com

Facebook Plans To End The 'No Kids Under 13' Farce - Forbes

Tue, 05 Jun 2012 02:15:04 -0400

See on Scoop.it - AdJourney - Marketing & Advertising Journey

Watch out, Facebookers. The preschoolers are coming.
See on forbes.com

Photo

Thu, 31 May 2012 02:46:52 -0400

Volkswagen - Prefer originals campaign for Spare parts....

Tue, 29 May 2012 16:22:00 -0400

Volkswagen - Prefer originals campaign for Spare parts. Effective execution!

In the auto industry, trying to get customers to buy original parts in the aftermarket is a huge challenge. This campaign is beautifully aligned with online customers!

Why A Brand Matters

Thu, 24 May 2012 03:45:17 -0400

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In one sense, perhaps the most important sense, a brand is a promise. What does your brand stands for?
See on forbes.com

Post to Pinterest From Printed Media - Integrating Printed Ads with Social Networks

Tue, 22 May 2012 01:20:06 -0400

See on Scoop.it - AdJourney - Marketing & Advertising Journey

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

See on m.adage.com