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10 Brands That Got Creative With the Ice Bucket Challenge Without Calling on the CEO

See on Scoop.it - AdJourney - Marketing & Advertising Journey

You’ve seen the videos in your social feeds every day for a month. The Ice Bucket Challenge has raised millions for the ALS Association and is quite possibly the most successful viral charity drive of all time.  Your friends have done it, your family has done it, celebrities have done it, maybe you’ve even done it.

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It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

See on Scoop.it - AdJourney - Marketing & Advertising Journey

If there are two things that go together on the Internet like cats and pizza—it’s cats and friggin’ pizza!  The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats.

Oscar Beltran's insight:

So the planning process looks like “what are the favorite topics people have on the internet so we can go viral? … It’s obvious! CATS RULE YOUTUBE!! … - OK, let’s make a Pizza + Cats campaign!”… The account executive who sold this to the client did a great job!


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