Volkswagen - Prefer originals campaign for Spare parts. Effective execution!
In the auto industry, trying to get customers to buy original parts in the aftermarket is a huge challenge. This campaign is beautifully aligned with online customers!
Why A Brand Matters
See on Scoop.it - AdJourney - Marketing & Advertising Journey
In one sense, perhaps the most important sense, a brand is a promise. What does your brand stands for?
See on forbes.com
Post to Pinterest From Printed Media - Integrating Printed Ads with Social Networks
See on Scoop.it - AdJourney - Marketing & Advertising Journey
See on m.adage.com
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
See on m.adage.com
